The concept of organiksounds is simple. It is not meant to influence or affect one's life, so much as to accompany the daily activities an average person goes through. It provides an atmosphere or ambience. This describes it's purpose.
The process in which the soundscapes are created is really what differentiates it from the way a lot of electronic music is produced these days. The main difference is the inclusion or use of real acoustic instruments and mixing and morphing these sounds with other synthesized sounds. So much of what you hear today can be creating using so-called "soft-synths" and completely digitally created sounds.